Important Site Structure in Search Engine Optimization
October 13, 2008
Search Engine Optimization (SEO) is a very broad field that can be confusing to those just getting their feet wet in Internet publishing and e-commerce. Because of that, the so-called SEO “gurus” typically focus on a small handful of SEO techniques that cover the basics of optimizing a website for good rankings in the search engines.
Keyword density
This is a simple one that most people are familiar with. Getting your keyword density right by repeating a certain word or phrase enough times (but not too many times) in a page or article means the search engines are more likely to give you a good ranking when people search for that keyword or phrase.
Content Placement
Search engines are busy beasts. They have to filter though millions of pages. At the end of the day search engines are just software robots… and software robots and the hardware they run on can be quickly overworked. To protect against this, some search engines may only index a page up to a certain point, so make sure your most important content containing your keywords comes first.
Header Tags
The use of header tags such as h1, h2 and so on is also a good way to get the search engines to take notice of particular keywords in your pages and articles. Most search engines assign weight to keywords according to the level of the header tag used - h1 being the highest and h6 the lowest and so on. Read more