Rss for Powerful Marketing Tool
January 27, 2009
If you have an online business, you must understand what RSS is. To put it simply, RSS is a content delivery channel that allows you to deliver Internet content to your target audiences. This enables you to eliminate a large part of the external noise and at the same time, overcome the shortcomings of other delivery channels like, E-mail. RSS gets your content delivered to end-users in a very simple and quick manner.
RSS content is delivered with the help of RSS feeds. Simple files are structured in a specific way. These files contain basic information about the RSS feed like, RSS feed title, logo, description, URL and the real content in the form of individual content items. These content items can be individual stories or description of articles that are published on the Website. RSS allows website owners to easily deliver information about their specific content to users as the content is presented in a linear list.
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Marketing Inside: Must Have Features Your Web Site
March 18, 2008
Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product. Read more