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How Keyword Strategy Criteria

Lots of people rush into Tags, URL’s and code optimizing without realizing that the first step in any SEO strategy will probably have nothing to do with that. Starting to correct code, optimize tags, URL’s and metatags without carefully having planned a coherent “Keyword Strategy” beforehand is like throwing all your soldiers into a battlefield without analyzing the terrain, the enemy, your weapons and your tactics.

Your “Keyword strategy” means in other words which are the keywords that you choose to position your website with. To create an efficient and effective keyword strategy, four main aspects need to be considered:

- Keyword Search volume: The search volume of a given keyword determines the total potential traffic that this keyword can drive to your website. To give an example, the monthly volume of searches in Google of the keyword “MBA” is 5′000,000 while the volume of searches of the keyword “executive MBA” is just Read more

Keyword Research Tools Really Work

A lot of website owners ask a common question when it comes to keyword research — do free keyword research tools really work? This question is more than fair, as with most other things in life, and online — you get what you pay for. While there are exceptions to almost every rule, are keyword research tools one of these exceptions?

To find the answer to this question, you need to have a good understanding of what keyword research tools are and what they do. Keyword research tools, whether they are free or require some form of payment, are 2-dimensional maps in a 3-dimensional world. Granted, some of these “maps” are better than others, and certain tools try to add shadows and context, which can give you a better view of the search engine rankings landscape, but at the end of the day — keyword research tools are topographical maps for the lay of the search-marketing land. Read more

Optimize Personal Web Pages Using Keyword

Do you have a personal web site that you want to optimize for the search engines? If you have one, then read on to find out how I optimized my personal web pages and the many ways of how your keyword may be placed in different parts of the web page. Along the way, you may learn a lesson or two about personal web page optimization.

I recently undertook a small project to optimize the web pages on my websites using my full name as the keyword target. I used my full name as targeted keyword since it is the only common thing about the pages on my websites.

Use Keyword Phrase Exactly As It Is

A quirky thing about web page optimization is that the keyword phrase which in this case is the author’s full name must be used exactly as it is. Read more

Tricks to achieve keyword relevance to Increase Traffic

If you are a beginning affiliate marketer, or an old pro, the chances are that you use articles to generate traffic and back links to your websites. Everyone does that. You’ve probably picked a few keywords and try to use them as often as possible in the article.

But, are you using the keywords enough or maybe too much?

There is a golden ratio for how many times your keywords should show up in your article. You don’t want to go too far above, or too far below the target otherwise your article won’t index very well on Google or other search engines. This is often referred to as keyword density.

Keyword density is based off of the ratio of the words in your site or article to the specific keywords you are trying to focus on. The density is normally represented as a percentage. The term ‘keyword’ is used for single words or phrases, it is actually more often a phrase. Though we will often be referring to several words, we will call them a ‘keyword’. Read more

Important Keywords In Page Titles

It is highly recommended to use keywords in page titles themselves. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the < title > and < / title > portions), it will appear in the title bar of browsers when online users view the web page. Some browsers also add their own information to whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major search engine robot website crawlers will use the text of your title tag as the text they use for the title of your page in your listings. This is one of the very first key elements you need to consider and think about and research when you decide that you want to rank for a specific keyword or keyword phrases.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site. The traffic you want to draw to your website has got to be researched by you or if your not sure how to do that, the best thing for you to do is to go to a very highly dependable, friendly SEO supported website to find out the information that it is you need I order to pick the best keywords for you niche in your market. Read more

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