Google Monitors the Internet
May 19, 2009
A search engine robot is an automated program that crawls the internet and maintains an up-to-date index of all web-pages. While this may seem trivial, this simple process forms the backbone of how a modern search engine works. Although the exact workings of a search engine robot is proprietary information known only to the engineers at Google, most webmasters and internet marketers have a good idea of how such robots work. With such knowledge they can modify or optimize their websites to earn a better placement in search engine results.
The crawl rate of a search engine robot plays a vital role in any search engine optimization, or SEO, activities for a website. The rate at which a robot will crawl a particular webpage and update the index reflecting any new changes on that page has a direct effect on any online marketing campaigns.
Search engine robots determine the crawl rate for a website based on many factors. A robot may index a Read more
How Google Indexing
April 29, 2009
As SEO experts we’re often asked “How long do I have to wait before Google updates its database?” Unfortunately the answer is never an easy one to give and as such we thought we’d try and simplify it here for the benefit of the general public.
One of the first things you have to take into account when it comes to Google’s indexing service is how old your site is. If you have a new website or even an old website with no inbound links, then Google might take some time before it indexes your site. The average waiting period here can be anything from 4 to 8 weeks. For those who have just revamped an existing website that already has a couple of inbound links and had some basic SEO in place, that period could be much shorter.
So if you’re in the first category of old or new websites, there are a couple of things you should be paying attention to, to ensure that the indexing period is shortened as much as possible. Read more
Search Engine Optimization-II
April 28, 2009
Search Engine Optimization is an enormous subject, involving far more than can be covered in one article. For this reason I will be writing several articles on the subject, each focussing on one important aspect of search engine optimization.
First of all we need to be clear what we mean by search engine optimization (known as SEO). When you create a website it can look fantastic, but it is a bit of a waste of time if no-one actually sees it. If you want your site to have visitors, you have a choice between paying for advertising to direct people to your site, or designing your site with search engines in mind, and taking steps to ensure that it will show up in the top results when people search for terms relative to your site.
So search engine optimization works by enabling us to understand the things that search engines value, and gearing our actions towards keeping them ‘happy’. That is an over-simplification, but sums up the basic Read more
About RSS For Blog
April 28, 2009
The term RSS is short for Really Simple Syndication. Before RSS feeds were available, in order to keep up with certain web sites a person had to book mark the web site and check in every other day or so to see if anything had been changed. If someone has several web sites that they want to keep tabs on, it is easily confusing and some web sites could be overlooked when checking others. And for those sites that don’t get updated regularly, it’s a waste of time to check them. RSS feeds took those hassles away by sending updated content to various feed readers or to people’s email inbox. This way, if someone has several web sites they’re interested in, the information is sent to them directly, rather than having to hunt it down themselves. Web site content that uses RSS include blogs, news headlines, video and audio clips. In order to view an RSS feed the user will need a feed reader. Such readers include MyYahoo, Google Reader, an Bloglines. Read more
Why Search Engine Optimization Important
April 28, 2009
Search engine optimization is a vast subject, but there are a few key areas which are absolutely vital to success. In another article I looked at the importance of good content. To get off the starting blocks at all in terms of being rated by search engines, you need to be producing web pages which are unique and of interest to others. So let us assume you have created your web pages full of things that thousands of people would love to read. Now you sit back and wait for the visitors to roll in - right? Wrong. Even if Google indexes your site and can see what your website is about and that it is the kind of informative site that it values, you are not going to show up in search results unless Google also thinks your site is ‘important’.
When Google’s algorithm sorts web pages into some sort of order, it does all sorts of complicated things that no-one outside Google really understands. However, there is general agreement that the main two things it does are sort out which sites are relevant to the term searched for, and then rank them in order of importance. Google judges importance to a great extent by the number and type of links pointing to the site from other websites. Read more