Keyword Research Tools Really Work
May 6, 2009
A lot of website owners ask a common question when it comes to keyword research — do free keyword research tools really work? This question is more than fair, as with most other things in life, and online — you get what you pay for. While there are exceptions to almost every rule, are keyword research tools one of these exceptions?
To find the answer to this question, you need to have a good understanding of what keyword research tools are and what they do. Keyword research tools, whether they are free or require some form of payment, are 2-dimensional maps in a 3-dimensional world. Granted, some of these “maps” are better than others, and certain tools try to add shadows and context, which can give you a better view of the search engine rankings landscape, but at the end of the day — keyword research tools are topographical maps for the lay of the search-marketing land. Read more