How Keyword Strategy Criteria
May 19, 2009
Lots of people rush into Tags, URL’s and code optimizing without realizing that the first step in any SEO strategy will probably have nothing to do with that. Starting to correct code, optimize tags, URL’s and metatags without carefully having planned a coherent “Keyword Strategy” beforehand is like throwing all your soldiers into a battlefield without analyzing the terrain, the enemy, your weapons and your tactics.
Your “Keyword strategy” means in other words which are the keywords that you choose to position your website with. To create an efficient and effective keyword strategy, four main aspects need to be considered:
- Keyword Search volume: The search volume of a given keyword determines the total potential traffic that this keyword can drive to your website. To give an example, the monthly volume of searches in Google of the keyword “MBA” is 5′000,000 while the volume of searches of the keyword “executive MBA” is just Read more
Keyword Research Tools Really Work
May 6, 2009
A lot of website owners ask a common question when it comes to keyword research — do free keyword research tools really work? This question is more than fair, as with most other things in life, and online — you get what you pay for. While there are exceptions to almost every rule, are keyword research tools one of these exceptions?
To find the answer to this question, you need to have a good understanding of what keyword research tools are and what they do. Keyword research tools, whether they are free or require some form of payment, are 2-dimensional maps in a 3-dimensional world. Granted, some of these “maps” are better than others, and certain tools try to add shadows and context, which can give you a better view of the search engine rankings landscape, but at the end of the day — keyword research tools are topographical maps for the lay of the search-marketing land. Read more
Optimize Personal Web Pages Using Keyword
April 28, 2009
Do you have a personal web site that you want to optimize for the search engines? If you have one, then read on to find out how I optimized my personal web pages and the many ways of how your keyword may be placed in different parts of the web page. Along the way, you may learn a lesson or two about personal web page optimization.
I recently undertook a small project to optimize the web pages on my websites using my full name as the keyword target. I used my full name as targeted keyword since it is the only common thing about the pages on my websites.
Use Keyword Phrase Exactly As It Is
A quirky thing about web page optimization is that the keyword phrase which in this case is the author’s full name must be used exactly as it is. Read more
Important Keywords In Page Titles
October 10, 2008
It is highly recommended to use keywords in page titles themselves. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the < title > and < / title > portions), it will appear in the title bar of browsers when online users view the web page. Some browsers also add their own information to whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major search engine robot website crawlers will use the text of your title tag as the text they use for the title of your page in your listings. This is one of the very first key elements you need to consider and think about and research when you decide that you want to rank for a specific keyword or keyword phrases.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site. The traffic you want to draw to your website has got to be researched by you or if your not sure how to do that, the best thing for you to do is to go to a very highly dependable, friendly SEO supported website to find out the information that it is you need I order to pick the best keywords for you niche in your market. Read more
Keyword Density
March 24, 2008
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5% Read more