Google Monitors the Internet
May 19, 2009
A search engine robot is an automated program that crawls the internet and maintains an up-to-date index of all web-pages. While this may seem trivial, this simple process forms the backbone of how a modern search engine works. Although the exact workings of a search engine robot is proprietary information known only to the engineers at Google, most webmasters and internet marketers have a good idea of how such robots work. With such knowledge they can modify or optimize their websites to earn a better placement in search engine results.
The crawl rate of a search engine robot plays a vital role in any search engine optimization, or SEO, activities for a website. The rate at which a robot will crawl a particular webpage and update the index reflecting any new changes on that page has a direct effect on any online marketing campaigns.
Search engine robots determine the crawl rate for a website based on many factors. A robot may index a Read more
How Google Indexing
April 29, 2009
As SEO experts we’re often asked “How long do I have to wait before Google updates its database?” Unfortunately the answer is never an easy one to give and as such we thought we’d try and simplify it here for the benefit of the general public.
One of the first things you have to take into account when it comes to Google’s indexing service is how old your site is. If you have a new website or even an old website with no inbound links, then Google might take some time before it indexes your site. The average waiting period here can be anything from 4 to 8 weeks. For those who have just revamped an existing website that already has a couple of inbound links and had some basic SEO in place, that period could be much shorter.
So if you’re in the first category of old or new websites, there are a couple of things you should be paying attention to, to ensure that the indexing period is shortened as much as possible. Read more
Search Engine Optimization-II
April 28, 2009
Search Engine Optimization is an enormous subject, involving far more than can be covered in one article. For this reason I will be writing several articles on the subject, each focussing on one important aspect of search engine optimization.
First of all we need to be clear what we mean by search engine optimization (known as SEO). When you create a website it can look fantastic, but it is a bit of a waste of time if no-one actually sees it. If you want your site to have visitors, you have a choice between paying for advertising to direct people to your site, or designing your site with search engines in mind, and taking steps to ensure that it will show up in the top results when people search for terms relative to your site.
So search engine optimization works by enabling us to understand the things that search engines value, and gearing our actions towards keeping them ‘happy’. That is an over-simplification, but sums up the basic Read more