How to Request Links For Web

May 22, 2009

Link Building is one of the most successful ways of securing substantial online presence. Your blog or website can make it to the A listers in hardly any time if you go about doing the right things, the right way. Popularly perceived as being difficult, link building is something anyone and everyone can do provided you choose the correct methods. Reciprocal linking is a good way to get quality links to your web pages. However, it is very important that you request links in a methodical and subtle manner.

Before you get down to actually requesting links, do a little groundwork:

* One, analyze the linking pattern of your competitor websites
* Two, analyze the linking pattern of websites sharing the same interests as yours

Once you’re done with this, you must request links from websites which have good link authority and are highly relevant to your website in terms of content and target audience. If you get links from websites that don’t meet this criteria, you’ve plain wasted your time. These links hardly matter and tediously fetching them will just be a waste of your time.

So, you request links only from websites that have good link authority along with being highly relevant to your website in terms of

* One, content
* Two, target audience

WHAT YOU NEED TO CONSIDER WHEN REQUESTING A LINK:

* When you send an e-mail requesting a link, make sure you use an e-mail address which sports the same domain name as the site you’re requesting links for. Do not use an address from Yahoo!, Gmail or other e-mail services. Wouldn’t it be so much better if I were to send a link request from an e-mail ID such as tech@mywebsite.com instead of something like mywebsite@yahoo.com, or myname@gmail.com?!
* As far as possible, make it a personal contact between you and the owner or webmaster of the site from which you want to have a link. Instead of mailing to an e-mail address like info, contact and such, mail to a personal e-mail address. Look around the website and try to find personal information. The more personal information you find, the better it will be for you.
* Send an informal and conversational message. Statements about you and the other person sharing similar interests may represent you as being more connected with the other person and will make it easier to get links. If you genuinely like something on the other site, then appreciate the webmaster or the owner for it. Sure flattery is perfume, but too much ’spraying’ and the guy might just sniff it out! So no false appreciation, please! It may possibly make matters worse for you. If you think you have some suggestions for the other person, then do give them.
* If you are requesting a link exchange, first link to the other site and make sure that the link is not from a link page on your site.
* Give the owner or webmaster of other site a reason to link to your site by explaining the purpose of your site and how linking to it would be useful to the visitors of his site. Don’t make him feel as if you are ordering him to link to you. You’re asking for a favour, so make sure you sound like requesting something, not ordering it. Don’t be direct and demand a link.
* You can also suggest a page on which your link on his site would make sense. Try and avoid being on the other site’s link page as much as possible. Pages with titles such as Useful Links, Useful Resources, Visit Our Friends, and so on are called link pages.
* End your e-mail by asking for the other person’s suggestions and feedback in improving your own site.

Follow these simple steps and you’re sure to score strong in Project Link Building!

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