Important Site Structure in Search Engine Optimization
October 13, 2008
Search Engine Optimization (SEO) is a very broad field that can be confusing to those just getting their feet wet in Internet publishing and e-commerce. Because of that, the so-called SEO “gurus” typically focus on a small handful of SEO techniques that cover the basics of optimizing a website for good rankings in the search engines.
Keyword density
This is a simple one that most people are familiar with. Getting your keyword density right by repeating a certain word or phrase enough times (but not too many times) in a page or article means the search engines are more likely to give you a good ranking when people search for that keyword or phrase.
Content Placement
Search engines are busy beasts. They have to filter though millions of pages. At the end of the day search engines are just software robots… and software robots and the hardware they run on can be quickly overworked. To protect against this, some search engines may only index a page up to a certain point, so make sure your most important content containing your keywords comes first.
Header Tags
The use of header tags such as h1, h2 and so on is also a good way to get the search engines to take notice of particular keywords in your pages and articles. Most search engines assign weight to keywords according to the level of the header tag used - h1 being the highest and h6 the lowest and so on. Read more
Fast Indexing by Google
October 13, 2008
Your website is finally done. A friend of yours threw the site together for you. The website looks better than you imagined. Now 6 Months have passed and the site hasn’t accomplished anything. You were expecting a huge increase in sales and customers. Why haven’t any of your expectations been met? Why doesn’t your site have any exposure?
The likely reason for your disappointing results is that your site does not show up on Google search results. Potential customers need to be able to find your site in Google when they are searching for the product or service you provide. Why Google? If we all had to live with one search engine, Google would be the obvious choice. If your site does not show up on Google, a lot of potential exposure is being lost. It is imperative that your site show up on Google.
There are simple methods to get your site indexed by Google. There are simple and difficult methods which will get your site added to Google’s index. Three simple ways to get indexed are: submit directly to Google, get a website that shows up in Google’s search results to link to your site, or write an article about a topic related to your site and submit it to article directories. Read more
Link Building Tactics
October 12, 2008
Link building is probably the most important part of search engine optimization. Search engines like Google or Yahoo use complicated algorithm to rank websites. There are hundreds of factors which can affect your search engine ranking. But one of them is more important then others - number and quality of links pointing to your website.
So what are the most common ways to achieve some quality links? One of the oldest solutions is directory submission. In these days there are thousands of directories where you can submit to. Most of them are free, some require link back to add your listing and some of them are paid. It is necessary to say that links from these sites have very low value unless they come from very reputable source like DMOZ or Yahoo directory. On the other side, you can very easily gain a lot of backlinks in a short period of time. When you submit to the directories you should keep in mind that many owners offer free submission only when they start the directory. As soon as it looks established then usually require payment for every listing or at least reciprocal link. With this in mind you should find some source listing promptly new directories and submit your website as quickly as possible. Read more
Tricks to achieve keyword relevance to Increase Traffic
October 12, 2008
If you are a beginning affiliate marketer, or an old pro, the chances are that you use articles to generate traffic and back links to your websites. Everyone does that. You’ve probably picked a few keywords and try to use them as often as possible in the article.
But, are you using the keywords enough or maybe too much?
There is a golden ratio for how many times your keywords should show up in your article. You don’t want to go too far above, or too far below the target otherwise your article won’t index very well on Google or other search engines. This is often referred to as keyword density.
Keyword density is based off of the ratio of the words in your site or article to the specific keywords you are trying to focus on. The density is normally represented as a percentage. The term ‘keyword’ is used for single words or phrases, it is actually more often a phrase. Though we will often be referring to several words, we will call them a ‘keyword’. Read more
Social Bookmarking Sites and its affect on SEO
October 12, 2008
There are over 1 trillion websites and web pages in the world (according to Google’s latest index), but a mere fraction of these pages are available to users because of the lack of accessibility. For instance, if it wasn’t for a few searches on Google you would not have found this very article or page and chances are you wouldn’t manually type this file’s location into your browser. If you did, Wow you are a very accomplished users. Congrats.
For the rest of us not-so-accomplished users we are stuck with the conventional means of finding something. Searching for the article we want from one of our favorite bookmarking sites or search engines. Otherwise your article mind as well collect virtual dust. Read more